According to the Advertising Specialty Institute (a marketing and education organization serving the promotional products industry), it’s hard to beat promotional products when it comes to cost per brand impression. Brand impressions are defined as any time an ad is viewed or seen. Every car insurance commercial you see during the 6 o’clock news is one brand impression.
Products that are either used frequently or used in high-traffic public places provide the most impressions and thus better value for every marketing dollar spent. Pet-related promotional products provide even more value – not only can they provide goodwill and brand awareness with your customers, but they also create an emotional connection to your brand since they relate to a beloved member of their family. That emotional connection further strengthens the value by associating good feelings with your brand, by getting more people talking about your brand, and by increasing brand recall. Typically, products like dog toys, leashes, and dog waste bag dispensers are also used multiple times a day, further increasing the number of brand impressions.
With pet ownership on the rise and with pet owners spending more time with their pets while working from home, the bond with our four-legged friends has become even stronger. All businesses have pet owners as customers, not just pet service companies. Now is the time to get more impressions per marketing dollar and build stronger connections with your customers – choose a pet-related promotional product and see the value for yourself!
Courtesy of 2021 PromoShareables