"Birdie Ball"Here we are, back from the PPAI Show and looking out at the snow. Good job we weren't driving there this week. With 6000 ft passes and most of the journey above 4500 ft, we'd have been chaining up all the way!The Birdie ball caught our attention at the show. It is a practice ball that actually feels and flies like a golf ball, but it only flies for about 40 yards! There were plenty of people trying them out! Curious? Give us a call or send us an email. 'Til next time Teresa Trade Show "Give-Aways"Next time you're at an industry trade show or a local Home & Garden Show or other local fair, just stop to think how many little "collectibles" you pick up on your travels! Which of these do you keep? Which companies do you remember? More importantly, which companies do you follow up with?A promotional products program is designed with a purpose in mind; if you know as a business what you're trying to achieve by exhibiting at these trade shows, a program can be put together around achieving those goals. Used effectively, these promotional items are more than just a trade show "give-away"! Branding-A Hot Iron or What!Branding - traditionally used to mark cattle to identify the owners. What does it mean for your business? It is the image you present to the outside world. It starts with your business name and logo and how you promote this image to your potential customers. It includes anything and everything you put your logo on, be it shirts, bags, coffee mugs, pens, business cards and brochures. It also includes your "tag line" - how you present your message and the mediums you use to do so.Branding - a hot iron or what! 'Til next time! Low Volume, Personalized GiftsToday I want to talk about gifts for staff or clients in appreciation for their work or businees. Personalizing a product adds that extra sense of thoughtfulness. Photo mugs and tiles (in trivets or framed), plaques and coasters are a few suggestions. So next time you want to say "thank you" to an employee for that special effort they made or to a loyal client for their continued business, think about a personalized gift!Customer AppreciationIf you were the recipient of a recent letter & gift, you've found the right place!The winning number for the $20 gift card for either gas at Safeway OR a treat at Starbucks is: # 1018 If this is your number, please contact us, so we can get you your prize! 'til the next time, Teresa & Bonnie Everyone Wants Their Name on Something!Imprinted promotional products are attention-grabbing. With thousands of items to choose from, you can have your corporate logo and name on display to everyone. These products area good way to get your business recognized and encourage customers to do business with you.Let us help you put together a marketing and promotional program. Let us help you with your next fundraiser. Contact Teresa at (530) 355 8685 or info@logarrow.com to find out how! Introducing In-House Screen PrintingAttn: Teams, Fund Raisers, Family ReUnions, Promotional Events, Sports Tournaments!Logarrow Marketing announces its newest addition to its in-house production capability. Alongside our embroidery services we now offer screen printing. T-Shirts, sweatshirts, sports apparel, tote bags - the list goes on! Short runs our specialty. Contact us to discuss and implement a promotional program that works for you. Tel:(530) 355 8685 and ask for Teresa info@logarrow.com www.logarrow.com Putting Your Promotional Products to Work!Never let it be said that a promotional product is just a "give-away"! Sure, many companies use promotional products as "give-aways" and that's a pure cost to the business - no return on investment here!Consider this...if you use promotional products wisely, in a program designed to achieve specific objectives, they will help you: 1. Acquire new customers 2. Retain/reactivate existing customers 3. Increase your average order size 4. Increase frequency of orders 5. Improve safety & quality Next time you review your advertising budget, check the results you're getting from your current advertising mediums; track the responses you're getting from newspaper/trade magazine advertising, billboards & signs, TV, radio etc. If you want some alternatives, try a promotional product program. We can help put one together for you! 'Til next time.... Teresa Using Promotional Products for AdvertisingEver considered using promotional Products? How do they compare against traditional advertising methods?The advantages of using promotional products is clear: 1. Increased positive feelings from customers; items given as a gift make no demand upon the recipient, but do create goodwill. 2. Promotional products carry a name or message through which your (potential) customer remembers you. 3. A promotional product is generally an item which is useful, which achieves repeated exposure over a long period of time. 4. A promotional products program designed to achieve a specific purpose, is targeted advertising. It is sent to the audience you select, therefore there is little waste. IMAPS - Celebrating 40 Years of ExcellenceIt seems strange that having once served on the NorCal IMAPS committee, that I am not in the thick of the 40th year preparations for IMAPS 2007, whose founding chapter was NorCal ISHM. "Silicon Valley - back where it all began" is one of IMAPS taglines this year.Now living away from the city and the Silicon Valley environment, I no longer spend my days demonstrating bondtest equipment, doing applications testing and reports, spec'ing in systems with engineers, providing technical sales assistance to our manufacturer's reps or preparing for and attending trade shows. But...I can still bring to you that 15 plus years sales and marketing experience in the microelectronics industry. And so can my business partner, Bonnie, who worked along side me and was instrumental in our success on both the sales and customer service side of the business. We know what it takes to pull everything together for a trade show: * Get the equipment and booth set up together and delivered on time. * Design the booth layout. * Order all the trade show services. * Pre-show mailshot to your customer data base. * Order promotional items (give-a-ways) to hand out at the show. * Order embroidered apparel for your booth staff to create corporate recognition. * Contact your reps. * Order show badges. * Make airline reservations. * Make hotel and car reservations. * Book customer appointments at the show. * Check on your supply of sales materials (brochures/ product info, etc.). Sound familiar? So, as IMAPS approaches, please browse our website. Feel free to contact us. I know we can help you. 'Til next time, Teresa |
 
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