Putting Your Promotional Products to Work!Never let it be said that a promotional product is just a "give-away"! Sure, many companies use promotional products as "give-aways" and that's a pure cost to the business - no return on investment here!Consider this...if you use promotional products wisely, in a program designed to achieve specific objectives, they will help you: 1. Acquire new customers 2. Retain/reactivate existing customers 3. Increase your average order size 4. Increase frequency of orders 5. Improve safety & quality Next time you review your advertising budget, check the results you're getting from your current advertising mediums; track the responses you're getting from newspaper/trade magazine advertising, billboards & signs, TV, radio etc. If you want some alternatives, try a promotional product program. We can help put one together for you! 'Til next time.... Teresa Using Promotional Products for AdvertisingEver considered using promotional Products? How do they compare against traditional advertising methods?The advantages of using promotional products is clear: 1. Increased positive feelings from customers; items given as a gift make no demand upon the recipient, but do create goodwill. 2. Promotional products carry a name or message through which your (potential) customer remembers you. 3. A promotional product is generally an item which is useful, which achieves repeated exposure over a long period of time. 4. A promotional products program designed to achieve a specific purpose, is targeted advertising. It is sent to the audience you select, therefore there is little waste. IMAPS - Celebrating 40 Years of ExcellenceIt seems strange that having once served on the NorCal IMAPS committee, that I am not in the thick of the 40th year preparations for IMAPS 2007, whose founding chapter was NorCal ISHM. "Silicon Valley - back where it all began" is one of IMAPS taglines this year.Now living away from the city and the Silicon Valley environment, I no longer spend my days demonstrating bondtest equipment, doing applications testing and reports, spec'ing in systems with engineers, providing technical sales assistance to our manufacturer's reps or preparing for and attending trade shows. But...I can still bring to you that 15 plus years sales and marketing experience in the microelectronics industry. And so can my business partner, Bonnie, who worked along side me and was instrumental in our success on both the sales and customer service side of the business. We know what it takes to pull everything together for a trade show: * Get the equipment and booth set up together and delivered on time. * Design the booth layout. * Order all the trade show services. * Pre-show mailshot to your customer data base. * Order promotional items (give-a-ways) to hand out at the show. * Order embroidered apparel for your booth staff to create corporate recognition. * Contact your reps. * Order show badges. * Make airline reservations. * Make hotel and car reservations. * Book customer appointments at the show. * Check on your supply of sales materials (brochures/ product info, etc.). Sound familiar? So, as IMAPS approaches, please browse our website. Feel free to contact us. I know we can help you. 'Til next time, Teresa |
 
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