Another year at the largest convention for the promotional products industry (PPAI Expo) did not disappoint. Session speakers included Seth Godin (just Google "Seth") who gave us insights to our current idea driven, connection economy and challenged us to find our "purple cow" and instigate change.
PPAI (Promotional Products Association International) consistently offers high level education to its members, equipping us with the tools we need to help you, our clients, implement more successful promotional product marketing programs. The Sunday and Monday educational sessions were followed by 3 days on the exhibit floor visiting key suppliers to learn about new products and more importantly how their products are used in effective marketing campaigns. We joined over 11,000 distributors to see 1300 exhibitors with 3300 booths!
Meeting up with key members of our networking group was an added bonus. These people (who run successful businesses across the US) are a huge resource for us.
So....how does this help you? Look for more posts with tips, new product ideas, interesting applications & things that make you think outside the box.
And....after you Google "Seth", try Googling your own name. How many of us can command the top search spot with just our first name?