The Role of Colors in Marketing

Want your marketing campaign to be better at motivating your audience to purchase from you?  Consider using different colors to stir emotions in prospects and customers which create brand awareness.

RED: Indicative of power.  very popular for marketing campaigns as it gets and keeps people's attention.  Be careful not to overdo it!

PINK: Reaches a young female demographic. (And, of course, October is Breast Cancer Awareness Month!- pink is it!)

BLUE: Conveys trustworthiness. Want to be viewed as cool? Use blue!

ORANGE: For energy - grabs attention and makes customers feel as though they are dealing with a cutting edge company.

BROWN: An earthy tone, a comfort color lending relaxation to customers.

More on colors later......